Ever wondered how London Women’s Clinic has grown to support patients at every stage of their fertility journey? Over the years, London Women’s Clinic has launched key fertility services at pivotal moments—founding London Sperm Bank, London Egg Bank and creating Kind iVF to meet evolving patient needs with greater care, accessibility and innovation.
Now, with the Human Fertilisation and Embryology Authority (HFEA) releasing its latest annual report, we get a clear snapshot of how fertility treatment is evolving across the UK. Whether you're exploring IVF, supporting someone who is, or simply curious, these trends shed light on how access, success rates and demand are shifting—and why the right support systems matter more than ever.
Meeting You Where You Are: Why Kind iVF Was Launched
Kind iVF was created to make fertility care more accessible, inclusive, and attuned to the diverse realities of modern patients. As fertility journeys have evolved, so have the needs of those seeking treatment. We recognised that more people—especially single individuals and same-sex female couples—were looking for care that felt personal, affordable, and easy to navigate.
Kind iVF is a thoughtful extension of the London Women’s Clinic family, designed to offer straightforward treatment packages without compromising the high standards of care we’re known for. It reflects our ongoing commitment to meeting patients where they are, because we’re driven by people not market trends.
A Rise in Single and Same-Sex Female Patients
The face of fertility treatment is changing and Kind iVF is here to meet this growing demand.
Since 2019, there has been an 83% increase in IVF cycles for single patients and a 45% rise for female same-sex couples, according to HFEA data.
These growing numbers reflect a powerful shift—more individuals are taking proactive steps to grow their families on their own terms.
But it’s not just about increased access. Many of these patients are seeking inclusive fertility clinics that offer more than just medical care—they want to feel understood, welcomed, and supported. From IVF for single women to family-building options for same-sex couples, our patients value clear communication, emotional support and affordable treatment plans.
At Kind iVF, inclusivity is built into everything we do. Whether you’re considering fertility preservation or looking to begin treatment with a partner or donor, our team is here to meet you with warmth, expertise and care that feels genuinely personal.
Falling NHS Funding and how Kind iVF is Stepping in for You
Unfortunately, accessing fertility treatments in the UK has become harder for many. NHS funding for IVF has significantly declined over the years.
Back in 2019, around 35% of IVF cycles were NHS-funded. By 2023, that figure dropped to just 27%, with England seeing an even more pronounced decline at only 24%.
For patients, this means making difficult decisions about how to fund treatments privately. Kind iVF is here to help ease that burden. We understand that affordability often feels like another roadblock. That’s why we’ve created tailored, accessible packages designed to support those who are no longer eligible for NHS-funded care. Our flexible options ensure that you don’t have to compromise on quality or care while pursuing your dreams of starting a family.
Helping You Plan Early with Fertility Health Assessments
When it comes to fertility, timing can make all the difference. Many patients worry about “waiting too long” or wish they had more clarity around their own reproductive health earlier. That’s why our clinics offer Fertility Health Assessments to check fertility early and help patients plan ahead about their reproductive health.
Whether you’re actively exploring parenthood or just want to know more about your options, these assessments provide valuable insights to empower your fertility journey.
Considering Donor Conception? You're Not Alone
For many individuals and couples dreaming of parenthood, the path is not always straightforward.
Donor conception has become an increasingly popular and viable option, offering hope and joy to countless families worldwide. Whether you're just beginning to explore this route or are ready to take the next step, it’s important to know you’re not alone.
Growing Demand for Donor Eggs and Sperm
The demand for donor eggs and sperm has been growing significantly in recent years.
Around 1 in 5 IVF births now involve donor gametes.
For many, donor conception supports people facing infertility, same-sex couples and single individuals in fulfilling their family-building goals. Beyond a medical solution, it’s a deeply personal decision that allows people to fulfil their desire for parenthood in a way that aligns with their own diverse circumstances.
This growing trend is driven by changing family structures, advances in reproductive technology and greater acceptance of varied parenting models.
Supportive, UK-Regulated Donor Options
Choosing donor conception can feel overwhelming, but with trusted, UK-regulated options like the London Sperm Bank and London Egg Bank, you’re supported every step of the way, from choosing a donor to embryo transfer. Our banks follow strict regulations to ensure safety and transparency, offering detailed donor profiles and expert guidance to help you make informed, confident decisions.
Parenthood is about love and care, not just genetics. With personalised and accessible support from these leading UK donor banks, your journey feels less daunting and more focused on what truly matters—building your family with compassion and confidence.
Thinking About Freezing Your Eggs? Here's Why You're Not Alone
Elective egg freezing is about choice and control. For many women, it’s a practical way to preserve fertility and keep future family-building options open. At London Women’s Clinic, we recognised this need early and have supported patients with egg freezing for over 15 years, offering trusted expertise, tailored guidance and seamless care from preservation to treatment.
Why More Women Are Choosing to Freeze Their Eggs
Over the past few years, interest in egg freezing has skyrocketed.
Since 2019, egg freezing cycles have risen 170%.
This trend highlights a growing recognition of its value, particularly for women in their 30s. As more people take this step, it reflects a shift towards planning ahead and making decisions that align with their personal goals and timing.
Tailoring Fertility Support to Your Unique Journey
Fertility care should reflect the realities of your life—not just medical protocols. That’s why our services are designed to adapt to who you are, what you need, and where you are in your journey.
From First Tests to Embryo Transfers and Long-Term Storage: We've Got You
Whether you're just starting to explore your fertility, planning treatment or navigating donor conception, you’ll find expert guidance and support every step of the way.
Flexible and Accessible Care
With NHS access becoming more limited, we remain focused on offering personalised, affordable treatment options, ensuring you don’t have to choose between quality and accessibility.
Looking Ahead with Confidence
The 2023 HFEA Trends Report reflects how fertility care is changing and so are we. From expanding donor programmes to boosting egg freezing support, London Women’s Clinic leads the way, always putting your needs first.
- Ready to take the next step? Book a fertility health assessment
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