17 July 2025

What’s New in Fertility? Insights from the Latest HFEA Trends Report

Discover the latest fertility statistics and treatment trends in the UK with key insights from the HFEA Trends Report. See what's changing in fertility care.

Ever wondered how London Women’s Clinic has grown to support patients at every stage of their fertility journey? Over the years, London Women’s Clinic has launched key fertility services at pivotal moments—founding London Sperm Bank, London Egg Bank and creating Kind iVF to meet evolving patient needs with greater care, accessibility and innovation.

Now, with the Human Fertilisation and Embryology Authority (HFEA) releasing its latest annual report, we get a clear snapshot of how fertility treatment is evolving across the UK. Whether you're exploring IVF, supporting someone who is, or simply curious, these trends shed light on how access, success rates and demand are shifting—and why the right support systems matter more than ever.

Meeting You Where You Are: Why Kind iVF Was Launched

Kind iVF was created to make fertility care more accessible, inclusive, and attuned to the diverse realities of modern patients. As fertility journeys have evolved, so have the needs of those seeking treatment. We recognised that more people—especially single individuals and same-sex female couples—were looking for care that felt personal, affordable, and easy to navigate.

Kind iVF is a thoughtful extension of the London Women’s Clinic family, designed to offer straightforward treatment packages without compromising the high standards of care we’re known for. It reflects our ongoing commitment to meeting patients where they are, because we’re driven by people not market trends.

A Rise in Single and Same-Sex Female Patients

The face of fertility treatment is changing and Kind iVF is here to meet this growing demand.

Since 2019, there has been an 83% increase in IVF cycles for single patients and a 45% rise for female same-sex couples, according to HFEA data.

These growing numbers reflect a powerful shift—more individuals are taking proactive steps to grow their families on their own terms.

But it’s not just about increased access. Many of these patients are seeking inclusive fertility clinics that offer more than just medical care—they want to feel understood, welcomed, and supported. From IVF for single women to family-building options for same-sex couples, our patients value clear communication, emotional support and affordable treatment plans.

At Kind iVF, inclusivity is built into everything we do. Whether you’re considering fertility preservation or looking to begin treatment with a partner or donor, our team is here to meet you with warmth, expertise and care that feels genuinely personal.

Falling NHS Funding and how Kind iVF is Stepping in for You

Unfortunately, accessing fertility treatments in the UK has become harder for many. NHS funding for IVF has significantly declined over the years.

Back in 2019, around 35% of IVF cycles were NHS-funded. By 2023, that figure dropped to just 27%, with England seeing an even more pronounced decline at only 24%.

For patients, this means making difficult decisions about how to fund treatments privately. Kind iVF is here to help ease that burden. We understand that affordability often feels like another roadblock. That’s why we’ve created tailored, accessible packages designed to support those who are no longer eligible for NHS-funded care. Our flexible options ensure that you don’t have to compromise on quality or care while pursuing your dreams of starting a family.

Helping You Plan Early with Fertility Health Assessments

When it comes to fertility, timing can make all the difference. Many patients worry about “waiting too long” or wish they had more clarity around their own reproductive health earlier. That’s why our clinics offer Fertility Health Assessments to check fertility early and help patients plan ahead about their reproductive health.

Whether you’re actively exploring parenthood or just want to know more about your options, these assessments provide valuable insights to empower your fertility journey.

Considering Donor Conception? You're Not Alone

For many individuals and couples dreaming of parenthood, the path is not always straightforward.

Donor conception has become an increasingly popular and viable option, offering hope and joy to countless families worldwide. Whether you're just beginning to explore this route or are ready to take the next step, it’s important to know you’re not alone.

Growing Demand for Donor Eggs and Sperm

The demand for donor eggs and sperm has been growing significantly in recent years.

Around 1 in 5 IVF births now involve donor gametes.

For many, donor conception supports people facing infertility, same-sex couples and single individuals in fulfilling their family-building goals. Beyond a medical solution, it’s a deeply personal decision that allows people to fulfil their desire for parenthood in a way that aligns with their own diverse circumstances.

This growing trend is driven by changing family structures, advances in reproductive technology and greater acceptance of varied parenting models.

Supportive, UK-Regulated Donor Options

Choosing donor conception can feel overwhelming, but with trusted, UK-regulated options like the London Sperm Bank and London Egg Bank, you’re supported every step of the way, from choosing a donor to embryo transfer. Our banks follow strict regulations to ensure safety and transparency, offering detailed donor profiles and expert guidance to help you make informed, confident decisions.

Parenthood is about love and care, not just genetics. With personalised and accessible support from these leading UK donor banks, your journey feels less daunting and more focused on what truly matters—building your family with compassion and confidence.

Thinking About Freezing Your Eggs? Here's Why You're Not Alone

Elective egg freezing is about choice and control. For many women, it’s a practical way to preserve fertility and keep future family-building options open. At London Women’s Clinic, we recognised this need early and have supported patients with egg freezing for over 15 years, offering trusted expertise, tailored guidance and seamless care from preservation to treatment.

Why More Women Are Choosing to Freeze Their Eggs

Over the past few years, interest in egg freezing has skyrocketed.

Since 2019, egg freezing cycles have risen 170%.

This trend highlights a growing recognition of its value, particularly for women in their 30s. As more people take this step, it reflects a shift towards planning ahead and making decisions that align with their personal goals and timing.

Tailoring Fertility Support to Your Unique Journey

Fertility care should reflect the realities of your life—not just medical protocols. That’s why our services are designed to adapt to who you are, what you need, and where you are in your journey.

From First Tests to Embryo Transfers and Long-Term Storage: We've Got You

Whether you're just starting to explore your fertility, planning treatment or navigating donor conception, you’ll find expert guidance and support every step of the way.

Flexible and Accessible Care

With NHS access becoming more limited, we remain focused on offering personalised, affordable treatment options, ensuring you don’t have to choose between quality and accessibility.

Looking Ahead with Confidence

The 2023 HFEA Trends Report reflects how fertility care is changing and so are we. From expanding donor programmes to boosting egg freezing support, London Women’s Clinic leads the way, always putting your needs first.

Ready to take the next step? Book a fertility health assessment
Or read more about the HFEA report here.

All of our blog posts are written, edited, or produced by the London Women's Clinic Content Team. This is a collaboration between our expert writers, health editors, and the leading researchers and senior doctors at our Harley Street clinic.

‘I honestly cannot fault Kind IVF. From start to finish, I have been so incredibly impressed with the care, compassion and professionalism shown by the entire team. Going through IVF can be such an emotional and overwhelming journey, but they have made the whole experience feel so much more reassuring and positive. Every step of the way, I have felt cared for, listened to and supported. The team have been amazing at answering questions, putting my mind at ease and making sure I felt comfortable throughout the process. You can really tell how much they care about their patients, and that makes such a huge difference during a journey that can be so personal and emotional. I am so grateful to everyone at Kind IVF for everything they have done for us. Choosing them has been one of the best decisions we have made, and I genuinely couldn’t recommend them enough to anyone considering IVF. The standard of care has been outstanding, and I cannot thank them enough for helping us on this journey. ❤️ Thank you, Kind IVF, for being so amazing!’

Georgia Burt

22 October 2026, LWC Tunbridge Wells

‘I highly recommend the London Women's Clinic Brentwood. The staff were very supportive, patient, and always available to answer questions. They guided me through an emotional process with clear explanations and genuine care. The staff were always available and happy to help.’

S Begum

21 October 2026, LWC Brentwood

‘Choosing an IVF clinic is such a big decision and I'm so incredibly glad that we chose this one. IVF can be such an emotional and overwhelming journey but having a clinic that offers so much support and genuinely cares for you makes such a difference. The care and kindness that we have received has been exceptional. We can't thank LWC Brentwood enough ❤️’

Laura Keary

21 October 2026, LWC Brentwood

‘I honestly can’t thank London Women’s Clinic enough for helping me achieve my lifelong dream of becoming a mum. It wasn’t an easy journey, but the team were absolutely fantastic and supported me every step of the way. Their kindness, care and reassurance made such a difference during what was a really emotional and challenging time. I always felt supported and in safe hands. A special thank you to Carla, Ana-Maria and Dr Goswami. You have all been absolutely fantastic and I am so grateful for everything you have done for me. I’ll never forget the support and care you have shown me during such an important and emotional journey. Thank you all from the bottom of my heart for helping me achieve something I have wanted for as long as I can remember. It means more to me than words can say. I would recommend London Women’s Clinic to anyone going through their own fertility journey.’

Sarah

21 October 2026, LWC Harrow

‘We started our treatment in July, and I have had a very positive experience with this clinic. Lorraine on reception especially made me feel like nothing was too much trouble and always knew me by name which is such a nice personal touch, especially at such a sensitive time. Along with Dr Safwat Ashour he always recommended the best treatment for us and just had such a kind caring attitude towards us while explaining our options and being very honest with us too. One of the nurses (so sorry I can’t remember your name) she only recently started in July and I felt so at home with her and cared for. To finish off we are currently pregnant with our IVF miracle all thanks you this clinic. Thank you all so much, no thanks would ever be enough for the gift you have given us!’

Sophie Jay

21 October 2026, LWC Darlington

‘Very professional and very welcoming, and very clean I was given time to feel relaxed and I didn't feel like I had to rush this made me feel very comfortable.’

Ryan Harmer

21 October 2026, LWC Brighton

‘My wife and I have had a brilliant experience with LWC throughout our fertility journey. We always felt listened to, supported, and in control of the decisions we were making. Our PCC Suzanna, Dr Verstraete, and the nursing team were consistently friendly, responsive, and knowledgeable, which made navigating the shared motherhood process feel so much easier. We’re incredibly grateful for the care and support we received.’

Megan Nelkon

20 October 2026, LWC Harley Street

‘I’ve had a great experience with the clinic so far. From the very beginning, I’ve felt incredibly well cared for and supported throughout my egg freezing journey. Daenira on reception is always so lovely, welcoming and helpful, and Liv, my nurse, has been fantastic! She’s made me feel comfortable, reassured and well looked after at every step. Dr Wade has also been absolutely brilliant and I have complete confidence in the care and guidance I’ve received. I would highly recommend this clinic to anybody considering egg freezing.’

Saffy

20 October 2026, LWC Oxford

‘The most amazing experience with the clinic from start to end Nothing is to much for them They will answer every Question Worry or concern no matter how big or small, My experience and care they have shown in one of the hardest times and most worrying experiences they were there every single step of the way, I honestly couldn’t thank every member I’ve dealt with anymore and would recommend this clinic to anyone thinking about it , hardest decision but best decision every made and all the staff here made this possible for me you are all amazing caring people And I thank you from the bottom of my heart 🙏🏼🩷’

Stephanie

18 October 2026, LWC Brentwood

‘I truly feel blessed and thankful to God that we are in such a wonderful place and in such caring hands during one of the most precious journeys of our lives. The clinic has been outstanding throughout my treatment, making the entire journey feel as smooth as possible. The whole team at the Brentwood clinic is absolutely amazing, everyone is so warm, welcoming and supportive. The treatment has been incredible so far, and we are extremely satisfied with the care, support, and overall service we have received throughout our journey. Fingers crossed, I truly believe that the best news is just around the corner! ❤️🤞 I would wholeheartedly recommend Brentwood clinic for the care and support they provide in parenthood journey.’

Harika

14 October 2026, LWC Brentwood

‘London Women’s Clinic, Reading were fantastic and Nurse Nicky was such a supportive and reassuring professional. Thank you for journeying with me Nicky!’

Sope Adekola

14 October 2026, LWC Reading

‘Where to start… Fertility treatment is the last thing any of us expect to need. But if you find yourself on this journey, Brentwood London Women’s Clinic is where you want to be. Carina’s warm welcome sets the tone the moment you arrive, and every single nurse is wonderful, kind, calm, and reassuring. It’s a complicated and sometimes difficult road, but they walk it beside you. We’ve experienced both joy and heartache here, and through every moment we’ve felt cared for and supported. They truly get to know you, and the care feels personal and bespoke. Today we have our precious 3-year-old, and we will forever be thankful to this amazing team. They are everything you could hope for kind, knowledgeable, and genuinely there for you. We couldn’t recommend them more.’

Sarah Tidey

13 October 2026, LWC Brentwood

‘We honestly can’t thank London Women’s Clinic in Brentwood enough for everything they have done and continue to do for us. They helped us create our now 3 year old, and we are incredibly grateful to be back with them on our journey to hopefully have another little one. Angela and Katie are truly incredible nurses. They go above and beyond to make you feel comfortable, listened to and supported every step of the way. They take the time to explain the process, answer any questions and put your mind at ease, making what can sometimes be an overwhelming and emotional journey feel that little bit easier. It means so much to be cared for by people who genuinely seem to care about you and your family, rather than just seeing you as another patient. Their kindness, compassion and reassurance make such a difference, and we feel very lucky to have them supporting us again. We will always be grateful to London Women’s Clinic for helping us bring our little girl into the world, and we have every hope that they will help us grow our family once more. We couldn’t recommend the team highly enough. Thank you, Angela, Katie and everyone at the Brentwood clinic, for being such a special part of our journey. ❤️ Also a special mention for the smiley face in the reception. Carina, you are great!!’

bethan philp

13 October 2026, LWC Brentwood

‘Came here after my treatment at LWC Darlington as I needed to be part of the failed implantation team. The care and communication was second to none. It was everything and more, no question to my coordinator was never too much. They were extremely accommodating when I had to travel from up north multiple times and were always happy to let me have my then 2 year old son come to monitoring appointments. I’m grateful for their expertise in failed implantation as my 3rd egg collection was successful and my fresh transfer worked first time & I’ve just gave birth to my second LWC baby in September 2026. Would always recommend LWC - especially London Bridge / Harley Street.’

Jeni J

13 October 2026, LWC London Bridge

‘Great experience. Very kind and supportive.’

Jesylin Luka

12 October 2026, LWC Reading

‘My experience with London Women's Clinic Brighton has been wonderful so far. The staff are kind and patient, as well as exceptionally knowledgeable. I have had all my questions answered (and have been encouraged to ask more whenever!), and I feel assured that I'm receiving transparent, evidence-based advice.’

Jess Smith

12 October 2026, LWC Brighton

‘Excellent service, highly recommend!’

Lenka Kalafutova

10 October 2026, LWC Tunbridge Wells

‘Lovely people. Truly!’

Eve Reiser

8 October 2026, LWC Reading

‘My experience was positive throughout. The team at the clinic was friendly at every visit. Suzanna was always very responsive and kind and happy to answer any questions. Dr Verstraete was always empathetic and knowledgeable! Most importantly: the outcome is a healthy baby :)’

Mir

8 October 2026, LWC Harley Street

‘Thank you so much Dr Naware, Linda and Emmanuella’

Moyo T

7 October 2026, LWC London Bridge

‘Going through the IVF journey is always going to be difficult, but the team at London Women's Clinic in Harrow have made it the best experience possible. We've had constant support, check ins, and they have really got to know us and understand our concerns and issues. No question has ever felt like a silly one, and they've been incredibly accommodating when we've needed it too. The whole team have been amazing, but in particular Carla, Ana-Marie and Dr Goswami. We actually relocated away from Harrow 12 months ago, but have continued to go back to the team there as we've built such a great relationship with them, and their support through such a difficult journey has meant the world to us. I can't recommend them highly enough. And probably the important bit for anyone considering going to them - we're expecting our first baby in February!’

Emma Dunning

6 October 2026, LWC Harrow

‘I’d like to say a massive thankyou to everyone at the Cambridge London clinic there all loverly, with out you guys we wouldn’t be were we are today with our little journey of having a baby 😊 not only did they help us with our pregnancy but the amount of support they have given us has been incredible. We had to have a frozen ivf and as you can imagine we were so nervous but we have been lucky enough for ours to work first time and now my partner is 7+weeks 😊 the whole way through this process has been nothing but support and kindness all members of the team that we had dealings with our amazing and it’s actually kind of sad to be leaving but we would love to thank you all from the bottom of our hearts for everything’s that you guys have done for us. If your looking at going through ivf process London clinic Cambridge is the best place for this. Again thankyou so much guys we will miss you all ❤️ (April + Ricky )’

Ricky Watson

5 October 2026, LWC Cambridge

‘We have been with the clinic for 2 months and I’ve never felt more at ease and welcomed, we were so fortunate to have our treatment work first time and be so lucky to conceive first time, the staff here are absolutely amazing and I’m so sad to be leaving to carry on our pregnancy journey! I just wanna say a massive thank you to all the staff here will be so sad to say bye but so so greatful because without them we wouldn’t be having our amazing baby that we have growing now! Thank you from the bottom of our hearts!’

April Dearman

5 October 2026, LWC Cambridge

‘After a lot of research at the start of what felt like quite a daunting journey, we chose the London Women's Clinic Bristol and it is one of the best decisions we have ever made. From the very first appointment, we felt genuinely looked after. The team knew our names, remembered our story, and made us feel like so much more than just patients. That warmth and care never wavered - through the uncertainty, the hope, the waiting, and ultimately the joy - and we have now been through this journey with them twice. A truly heartfelt thank you to Ana, who has been the most wonderful expert and support to have by our side through all of this. Her knowledge and her kindness have meant more than we can say. And to Ellie and Kat at reception - always there, always warm, always ready for our questions - nothing would have been the same without you both. We are now a family of four, and we carry so much gratitude for everyone at LWC Bristol & Cardiff who played a part in making that possible. Thank you, from the bottom of our hearts.’

Coralie Estrade

4 October 2026, LWC Bristol

‘I am incredibly grateful for the care I received. The nursing staff and my coordinator were exceptionally supportive during the two weeks of hormone injections and tracking scans. They took the time to answer all my questions, which made a highly clinical and invasive process feel much more personal and manageable. The medical team during the egg collection procedure was also professional, reassuring, and kind. Big thanks to all of who were part of my journey.’

Chitra Banveer

3 October 2026, LWC 112 Harley Street