17 July 2025

What’s New in Fertility? Insights from the Latest HFEA Trends Report

Discover the latest fertility statistics and treatment trends in the UK with key insights from the HFEA Trends Report. See what's changing in fertility care.

Ever wondered how London Women’s Clinic has grown to support patients at every stage of their fertility journey? Over the years, London Women’s Clinic has launched key fertility services at pivotal moments—founding London Sperm Bank, London Egg Bank and creating Kind iVF to meet evolving patient needs with greater care, accessibility and innovation.

Now, with the Human Fertilisation and Embryology Authority (HFEA) releasing its latest annual report, we get a clear snapshot of how fertility treatment is evolving across the UK. Whether you're exploring IVF, supporting someone who is, or simply curious, these trends shed light on how access, success rates and demand are shifting—and why the right support systems matter more than ever.

Meeting You Where You Are: Why Kind iVF Was Launched

Kind iVF was created to make fertility care more accessible, inclusive, and attuned to the diverse realities of modern patients. As fertility journeys have evolved, so have the needs of those seeking treatment. We recognised that more people—especially single individuals and same-sex female couples—were looking for care that felt personal, affordable, and easy to navigate.

Kind iVF is a thoughtful extension of the London Women’s Clinic family, designed to offer straightforward treatment packages without compromising the high standards of care we’re known for. It reflects our ongoing commitment to meeting patients where they are, because we’re driven by people not market trends.

A Rise in Single and Same-Sex Female Patients

The face of fertility treatment is changing and Kind iVF is here to meet this growing demand.

Since 2019, there has been an 83% increase in IVF cycles for single patients and a 45% rise for female same-sex couples, according to HFEA data.

These growing numbers reflect a powerful shift—more individuals are taking proactive steps to grow their families on their own terms.

But it’s not just about increased access. Many of these patients are seeking inclusive fertility clinics that offer more than just medical care—they want to feel understood, welcomed, and supported. From IVF for single women to family-building options for same-sex couples, our patients value clear communication, emotional support and affordable treatment plans.

At Kind iVF, inclusivity is built into everything we do. Whether you’re considering fertility preservation or looking to begin treatment with a partner or donor, our team is here to meet you with warmth, expertise and care that feels genuinely personal.

Falling NHS Funding and how Kind iVF is Stepping in for You

Unfortunately, accessing fertility treatments in the UK has become harder for many. NHS funding for IVF has significantly declined over the years.

Back in 2019, around 35% of IVF cycles were NHS-funded. By 2023, that figure dropped to just 27%, with England seeing an even more pronounced decline at only 24%.

For patients, this means making difficult decisions about how to fund treatments privately. Kind iVF is here to help ease that burden. We understand that affordability often feels like another roadblock. That’s why we’ve created tailored, accessible packages designed to support those who are no longer eligible for NHS-funded care. Our flexible options ensure that you don’t have to compromise on quality or care while pursuing your dreams of starting a family.

Helping You Plan Early with Fertility Health Assessments

When it comes to fertility, timing can make all the difference. Many patients worry about “waiting too long” or wish they had more clarity around their own reproductive health earlier. That’s why our clinics offer Fertility Health Assessments to check fertility early and help patients plan ahead about their reproductive health.

Whether you’re actively exploring parenthood or just want to know more about your options, these assessments provide valuable insights to empower your fertility journey.

Considering Donor Conception? You're Not Alone

For many individuals and couples dreaming of parenthood, the path is not always straightforward.

Donor conception has become an increasingly popular and viable option, offering hope and joy to countless families worldwide. Whether you're just beginning to explore this route or are ready to take the next step, it’s important to know you’re not alone.

Growing Demand for Donor Eggs and Sperm

The demand for donor eggs and sperm has been growing significantly in recent years.

Around 1 in 5 IVF births now involve donor gametes.

For many, donor conception supports people facing infertility, same-sex couples and single individuals in fulfilling their family-building goals. Beyond a medical solution, it’s a deeply personal decision that allows people to fulfil their desire for parenthood in a way that aligns with their own diverse circumstances.

This growing trend is driven by changing family structures, advances in reproductive technology and greater acceptance of varied parenting models.

Supportive, UK-Regulated Donor Options

Choosing donor conception can feel overwhelming, but with trusted, UK-regulated options like the London Sperm Bank and London Egg Bank, you’re supported every step of the way, from choosing a donor to embryo transfer. Our banks follow strict regulations to ensure safety and transparency, offering detailed donor profiles and expert guidance to help you make informed, confident decisions.

Parenthood is about love and care, not just genetics. With personalised and accessible support from these leading UK donor banks, your journey feels less daunting and more focused on what truly matters—building your family with compassion and confidence.

Thinking About Freezing Your Eggs? Here's Why You're Not Alone

Elective egg freezing is about choice and control. For many women, it’s a practical way to preserve fertility and keep future family-building options open. At London Women’s Clinic, we recognised this need early and have supported patients with egg freezing for over 15 years, offering trusted expertise, tailored guidance and seamless care from preservation to treatment.

Why More Women Are Choosing to Freeze Their Eggs

Over the past few years, interest in egg freezing has skyrocketed.

Since 2019, egg freezing cycles have risen 170%.

This trend highlights a growing recognition of its value, particularly for women in their 30s. As more people take this step, it reflects a shift towards planning ahead and making decisions that align with their personal goals and timing.

Tailoring Fertility Support to Your Unique Journey

Fertility care should reflect the realities of your life—not just medical protocols. That’s why our services are designed to adapt to who you are, what you need, and where you are in your journey.

From First Tests to Embryo Transfers and Long-Term Storage: We've Got You

Whether you're just starting to explore your fertility, planning treatment or navigating donor conception, you’ll find expert guidance and support every step of the way.

Flexible and Accessible Care

With NHS access becoming more limited, we remain focused on offering personalised, affordable treatment options, ensuring you don’t have to choose between quality and accessibility.

Looking Ahead with Confidence

The 2023 HFEA Trends Report reflects how fertility care is changing and so are we. From expanding donor programmes to boosting egg freezing support, London Women’s Clinic leads the way, always putting your needs first.

Ready to take the next step? Book a fertility health assessment
Or read more about the HFEA report here.

All of our blog posts are written, edited, or produced by the London Women's Clinic Content Team. This is a collaboration between our expert writers, health editors, and the leading researchers and senior doctors at our Harley Street clinic.

‘We have two beautiful children - our family wouldn't exist without LWC Brentwood. Can't recommend them highly enough; IVF is an emotional rollercoaster regardless of your journey and we were supported at every step. Pricing is transparent and easy to understand, with payment plans available that made accessing any treatment and medication very flexible and affordable. The clinic became such a part of our lives for that short time, the care and support is so important and LWC Brentwood were brilliant. Maybe we will see them again for number 3!’

Victoria Hayman

10 November 2026, LWC Brentwood

‘I would like to express my heartfelt thanks to the entire team for supporting me throughout my IVF journey. I am delighted to share that I had a positive pregnancy test following my very first IVF cycle fresh embryo transfer, and I am now 9 weeks pregnant! The staff at the LWC Colchester satellite clinic are very supportive, approachable and always do their best to help you at every stage of the journey. I would definitely recommend LWC Colchester to anyone considering fertility treatment. A special thank you to Dr Timea Kovats, a highly experienced, knowledgeable and to the wonderful staff Jackie, Annette, Tracey. Their excellent guidance, expertise, care and supportive approach played a significant role in making my first IVF cycle successful. I am truly grateful for their dedication, encouragement and support throughout this journey. I am equally grateful to all the staff at Colchester satellite clinic and the London main clinic for their care and support throughout the entire process. Thank you once again for helping us achieve such a special milestone in our lives. We will always be grateful for your support! ❤️’

jigu

10 November 2026, LWC Colchester

‘Friendly, experienced and professional team. Supported throughout the entire process and would highly recommend.’

Mizzee West

10 November 2026, LWC Brighton

‘The nursing team are so friendly and so supportive. Made everything so much better and easier to go through egg freezing.’

Megan Godber

10 November 2026, LWC Brighton

‘We had a great experience as the team here are very knowledgeable and caring and they made us feel taken care of throughout! Big shout out to Rute & Trianni for their care and support 😊’

Chiamaka Nelson

9 November 2026, LWC Cambridge

‘The team here are very kind and helpful and made the journey completely painless! They kept us informed throughout the process and were always responsive when we had questioned’

Aruna Nelson

9 November 2026, LWC Cambridge

‘They've given us wonderful service very easy to be around. Very good communication, and very good at helping us out with everything they've done so far.’

Jessica Norman

9 November 2026, LWC Oxford

‘We had a fantastic experience with LWC, Dr Rimington’s passion and expertise were second to none and we strongly believe that he is the reason for our success. All the staff were lovely, helpful and kind - we will definitely use LWC again’

Hannah Hale

9 November 2026, LWC Brighton

‘I honestly cannot recommend this fertility clinic highly enough. From the very beginning, the care, compassion and support we received were absolutely exceptional. Going through fertility treatment is an incredibly emotional journey, with so many ups and downs, but the team made us feel supported, listened to and genuinely cared for every step of the way. Nothing ever felt like too much trouble, and every member of staff we encountered was kind, understanding, professional and reassuring. What really stood out was how personal the experience felt. We never felt like just another number. The team took the time to answer our questions, put our minds at ease and guide us through what can sometimes feel like an overwhelming process. We are incredibly grateful for everything they have done for us and will never forget the part they have played in helping us grow our family. We now have our little miracles, and we couldn't be more thankful. If you're considering fertility treatment, I would wholeheartedly recommend LWC. Thank you from the bottom of our hearts for helping make our dream come true! ❤️’

Emma Hayman

8 November 2026, LWC Brentwood

‘Had a really positive experience visiting the Oxford Clinic. Nurse Manager Liv, took time to make me us feel at ease and explained how the appointment will go. Thank you!’

Kinga Arcana-Jones

7 November 2026, LWC Oxford

‘Everyone my partner and I have interacted with at the Oxford clinic has been warm, friendly and knowledgeable. They’ve really helped make a very daunting process easier to go through and I’m very glad we chose this clinic!’

Jess Palmer

5 November 2026, LWC Oxford

‘Very friendly staff and a lovely inclusive environment, had a wonderful experience here. Highly recommend for anyone looking at fertility preservation.’

T Ilagan

5 November 2026, LWC Oxford

‘As an LGBTQ couple we found LWC Colchester incredibly supportive, no question was too much. They were friendly and welcoming, with modern facilities, and made your journey feel very personalised. We would highly recommend them for your fertility journey.’

Jasmine Colman

5 November 2026, LWC Colchester

‘A massive thank you to Dom and Dr Vasquez for all of their help throughout the process!’

James Purcell

5 November 2026, LWC Tunbridge Wells

‘Me and my husband can’t thank everyone at London Women’s Clinic enough for all the care and support throughout our recent treatment. Everything went really well, and we are so grateful to all the doctors and the entire team for looking after me. A special thank you to Mimi, Dr Barbara, Caroline, Trina and Elena from Embryology team and the Theatre Team - Rose, Martin and Amy F. Everyone was so kind, helpful and reassuring, and it really made a difference. Thank you all for everything. ♥️♥️♥️♥️♥️’

IsadelandCyril

4 November 2026, LWC Harley Street

‘I would like to express my heartfelt gratitude and appreciation to the entire team who supported us throughout our IVF treatment. ❤️ A special thank you to Ana-Maria,our nurse, for her kindness, patience, compassion and professionalism. She was always so caring, understanding and supportive, making us feel reassured and comfortable during such an emotional and challenging journey. We would also like to thank Dr Gill from the bottom of our hearts for his professionalism, dedication, expertise and the confidence he gave us throughout the entire process. IVF is not just a medical treatment; it is an emotional journey filled with hope, challenges and many feelings. Having such wonderful people by our side made everything so much easier. Thank you for your care, support and dedication. We truly appreciate everything you have done for us and would wholeheartedly recommend you to anyone beginning their IVF journey. Thank you for being part of our journey! ❤️’

Alexandru Predescu

3 November 2026, LWC Harrow

‘I would like to express my heartfelt gratitude and appreciation to the entire team who supported us throughout our IVF treatment. ❤️ A special thank you to Ana-Maria,our nurse, for her kindness, patience, compassion and professionalism. She was always so caring, understanding and supportive, making us feel reassured and comfortable during such an emotional and challenging journey. We would also like to thank Dr Gill from the bottom of our hearts for his professionalism, dedication, expertise and the confidence he gave us throughout the entire process. IVF is not just a medical treatment; it is an emotional journey filled with hope, challenges and many feelings. Having such wonderful people by our side made everything so much easier. Thank you for your care, support and dedication. We truly appreciate everything you have done for us and would wholeheartedly recommend you to anyone beginning their IVF journey. Thank you for being part of our journey! ❤️’

Mihaela-Clemansa Predescu

3 November 2026, LWC Harrow

‘Simply Brilliant .’

Ramachandran Jeyamohan

3 November 2026, LWC Colchester

‘I feel so blessed and grateful to have been under the lovely nurse Katie and Dr Kovats’s care. Everyone I encountered in the clinic on or off line was friendly, reassuring, thoughtful, and patient with me. I could feel the genuine care from Katie and Dr Kovats. I feel very reassured knowing they'd be there with me every step of the way; it is a great relief to have medical professionals like them on my side. They listened attentively, were reassuring, explained what I need to know thoroughly and were very approachable. Thank you to Carina, the friendly clinic coordinator, for always answering my emails promptly and being so helpful with all the questions I threw at her. Also, to the lovely staff member with blonde hair (I’m so sorry I forgot your name!) who did the ultrasound scan, thank you for being so attentive and making me feel relaxed. The clinic has a calm, relaxing vibe and is very clean. I have had a wonderful experience with the clinic and would highly recommend the team to anyone on their fertility journey!’

T Yang

3 November 2026, LWC Brentwood

‘We have used London Women's Clinic twice in the last two years for successful egg retrieval and two subsequent frozen embryo transfers. We have always been met with care, compassion and a personal approach. Every step from the initial consultation right through to the 7 week scan has been professional and polite, always accommodating our needs and timings. We can't thank the team enough for giving us such support towards creating our family.’

Lucy Richards

2 November 2026, LWC Tunbridge Wells

‘Myself and my husband owe it all to london womens clinic, they were amazing from start to finish. We previously were under another clinic and decided to make the change due to many reasons and we are so glad we did. They treat everyone as individuals, not everyones fertility journeys are the same. The small team at Colchester make it so personable not to mention how amazing all 4 women are that work here, their knowledge empathy and listening skills simply cannot be found at any other clinic. The list goes on as to why I would recommend LWC but everyone likes a to the point review. They genuinely care they dont treat you like a number and they help you through every hurdle that occurs. Our little boy wouldn't be possible without these 4, each of them play a bigger part than they realise. 💙’

Ellen Turrell

2 November 2026, LWC Colchester

‘Wonderful punch of people, caring, competent, and efficient in all they do. It feels we are all in a mission together and they are invested in the success of our pregnancy. Thank k you 🙏’

Yasmine Mora

30 October 2026, LWC London Bridge

‘I couldn’t speak more highly of the London Women’s Clinic Oxford! From the moment you walk in you are greeted with such a warm welcome. The reception area is bright and welcoming and the receptionist is lovely. All of the staff are so friendly, helpful and polite. Going through this journey can be emotional, so having such a wonderful supportive, caring clinic to visit makes all the difference. Everyone goes above and beyond to make you feel comfortable and looked after. I feel so lucky to have such a lovely team supporting me along the way. Thank you all! 🍀💗’

Louise

30 October 2026, LWC Oxford

‘Incredible service and professionals. They made me feel comfortable and safe the entire journey. Thank you!’

Luciana Lombardi

30 October 2026, LWC Cambridge

‘I had an absolutely amazing experience at LWC from start to finish! There are literally no wait times so we were able to get started pretty much straight away after consultation. The process was seamless, with a lot of flexibility if you need to change appt time. Nurses are amazing and so supportive. Special shout out to Kate and Chris who were so kind and made the whole experience so much better. Also the nurses on the ward were absolutely amazing but I can’t remember their names. I’m now discharged as I’m pregnant from my first try! However I will look forward to returning in the future for my second embryo which is currently frozen 😊’

Kathryn Jessica

27 October 2026, LWC Bromley